ECHO Stories of Hope
Multicultural communities are disproportionately in need of lifesaving organ transplants – especially kidneys. Currently, 58 percent of the U.S. transplant waiting list is comprised of ethnically diverse patients. To address this need, Donate Life America (DLA) and the Association for Multicultural Affairs in Transplantation (AMAT) created Donate Life ECHO. Held each year in July, Donate Life ECHO is the national two-week outreach campaign, focused on the importance of donation and transplantation in multicultural communities. ECHO stands for Every Community Has Opportunity – the opportunity to save and heal lives.
“ECHO is about giving every community a voice in saving and healing lives, through organ, eye and tissue donation,” says Remonia Chapman, president of AMAT. “Diverse languages, different methods, yet one message – LIFE."
United Network for Organ Sharing (UNOS) research reveals that, “successful transplantation is often enhanced by the matching of organs between members of the same ethnic and racial group.” Increasing educational efforts, outreach and registration opportunities are vital steps towards increasing the number of registered donors and lives saved in multicultural communities.
This year, Donate Life ECHO will be held July 9-22 and will include the following outreach efforts:
- #HearMyStoryOf Video Contest: Open to individuals and groups to create a 30-60 second video sharing their donation and transplantation story and Donate Life ECHO message. Video entries will use the hashtag #HearMyStoryOf, e.g., #HearMyStoryOf #Hope, #HearMyStoryOf #Waiting, #HearMyStoryOf #LIFE, to speak on a personal level about the importance of multicultural communities registering their decisions to be organ, eye and tissue donors. The video contest will be hosted on Facebook.com/DonateLife.
- Walgreens: Throughout July, Donate Life ECHO artwork will be featured on Walgreens health resource panels, reaching millions of customers every day with the Donate Life ECHO message.
"We invite all North Carolinians to take part in Donate Life ECHO this month and then continue to amplify the message of the critical need for donation and transplantation in multicultural communities all year long,” said Dawn Hall, Director of Communications and Marketing at Carolina Donor Services. “By giving voice to the tremendous need while also encouraging everyone to register as a donor, together we can make a real impact and save more lives in all communities.”
Resources in both English and Spanish, along with more information about how to be a part of Donate Life ECHO are available at: DonateLife.net/ECHO.
Data from Organ Procurement and Transplantation Network (OPTN) as of July 3, 2017.